Salesforce Marketing Cloud Email Specialist
Instructor-led Salesforce-aligned training in Salesforce Marketing Cloud Email Specialist. Delivered live online by senior practitioners, with hands-on labs and a final assessment. Includes an Skilvi course-completion certificate.
Overview
The Salesforce Marketing Cloud Email Specialist course is designed to equip you with the advanced skills necessary to create and manage effective email marketing campaigns using Salesforce Marketing Cloud. In today's digital landscape, mastering email marketing is crucial for driving customer engagement and maximizing ROI.
What you'll learn
- You will be able to design, implement, and optimize email marketing campaigns within Salesforce Marketing Cloud.
- You will be able to segment and target audiences effectively using Marketing Cloud tools.
- You will be able to analyze email performance metrics to enhance future campaigns.
- You will be able to utilize Automation Studio to streamline email campaign processes.
- You will be able to create personalized email content using dynamic content features.
- You will be able to integrate Salesforce Marketing Cloud with other Salesforce products to enhance marketing efforts.
- You will be able to adhere to best practices for email deliverability and compliance.
- You will be able to troubleshoot common issues in email campaigns.
Curriculum
7 modules · outline is indicative and can be tailored to your team.
1Introduction to Salesforce Marketing Cloud
- Overview of Marketing Cloud features and capabilities
- Understanding the Marketing Cloud ecosystem
- Navigating the Marketing Cloud interface
2Email Campaign Strategy
- Defining campaign goals and objectives
- Identifying target audiences and segmentation
- Developing a multi-channel marketing strategy
3Email Design and Content Creation
- Utilizing Email Studio for campaign creation
- Creating responsive email templates
- Incorporating dynamic content and personalization
4Automation and Workflows
- Setting up Automation Studio for email campaigns
- Creating automated journeys and triggered emails
- Managing and optimizing workflows
5Performance Tracking and Analytics
- Understanding key email metrics and KPIs
- Using reports and dashboards for performance analysis
- A/B testing and optimization techniques
6Compliance and Best Practices
- Ensuring compliance with email marketing regulations
- Best practices for email deliverability
- Avoiding spam filters and maintaining list hygiene
7Integration with Salesforce CRM
- Linking Marketing Cloud with Salesforce CRM
- Leveraging CRM data for targeted email campaigns
- Cross-channel marketing using integrated data
Prerequisites
No prior experience required.
Who should attend
This course is ideal for marketing professionals looking to enhance their email marketing skills with Salesforce Marketing Cloud.
Certification
Prepares you for the official Salesforce certification exam.
Skilvi is an independent training provider and is not affiliated with, or endorsed by, Salesforce. Trademarks are the property of their respective owners.
Frequently asked questions
What is the format of the course?
The course is instructor-led and conducted live online.
How long is the course?
The course duration is approximately 16 hours, spread over four sessions.
Will I receive a certificate upon completion?
Yes, you will receive an Skilvi course-completion certificate after finishing the course.
Are exam vouchers included?
Exam vouchers are available through authorized channels on request.
Do I need prior experience with Salesforce?
No prior experience required; however, familiarity with marketing concepts is beneficial.
Pricing on request
- Live online (VILT)
- 32–40 hours
- Hands-on labs & assignments
- Skilvi completion certificate
- Exam voucher on request
Related courses
SalesforceMulesoft
Instructor-led Salesforce-aligned training in Mulesoft. Delivered live online by senior practitioners, with hands-on labs and a final assessment. Includes an Skilvi course-completion certificate.
SalesforceMulesoft Certified Developer Level 1 Associate
Instructor-led Salesforce-aligned training in Mulesoft Certified Developer Level 1 Associate. Delivered live online by senior practitioners, with hands-on labs and a final assessment. Includes an Skilvi course-completion certificate.
SalesforceMulesoft Developer I
Instructor-led Salesforce-aligned training in Mulesoft Developer I. Delivered live online by senior practitioners, with hands-on labs and a final assessment. Includes an Skilvi course-completion certificate.
SalesforceMulesoft Developer Ii
Instructor-led Salesforce-aligned training in Mulesoft Developer Ii. Delivered live online by senior practitioners, with hands-on labs and a final assessment. Includes an Skilvi course-completion certificate.