SAP CRM Associate
Instructor-led SAP-aligned training in SAP CRM Associate. Delivered live online by senior practitioners, with hands-on labs and a final assessment. Includes an Skilvi course-completion certificate.
Overview
The SAP CRM Associate course is designed to equip participants with the essential skills and knowledge required to effectively utilize SAP Customer Relationship Management (CRM) solutions. This course is vital for professionals looking to enhance their understanding of customer engagement strategies and improve business processes within SAP environments.
What you'll learn
- You will be able to navigate the SAP CRM user interface confidently.
- You will be able to configure and manage customer master data.
- You will be able to implement and customize sales processes in SAP CRM.
- You will be able to analyze customer interactions and sales performance using SAP CRM reporting tools.
- You will be able to integrate SAP CRM with other SAP modules for enhanced business insights.
- You will be able to apply best practices in managing marketing campaigns using SAP CRM.
- You will be able to troubleshoot common issues within the SAP CRM system.
- You will be able to effectively collaborate with cross-functional teams using SAP CRM tools.
Curriculum
7 modules · outline is indicative and can be tailored to your team.
1Introduction to SAP CRM
- Overview of SAP CRM functionalities
- Understanding the CRM architecture
- Navigating the SAP CRM user interface
2Customer Master Data Management
- Creating and managing customer records
- Data maintenance and cleansing techniques
- Customer segmentation strategies
3Sales Management in SAP CRM
- Configuring sales processes
- Managing opportunities and quotations
- Sales order processing and tracking
4Marketing Campaign Management
- Creating and executing marketing campaigns
- Analyzing campaign performance metrics
- Using SAP CRM for lead management
5Reporting and Analytics
- Utilizing standard reports in SAP CRM
- Creating custom reports and dashboards
- Data analysis for decision making
6Integration with Other SAP Modules
- Overview of SAP module integration
- Connecting SAP CRM with SAP ERP
- Best practices for data synchronization
7Troubleshooting and Support
- Identifying common CRM issues
- Utilizing SAP support resources
- Implementing solutions for user challenges
Prerequisites
No prior experience required.
Who should attend
This course is ideal for mid-level professionals working in sales, marketing, or customer service roles who wish to deepen their understanding of SAP CRM.
Certification
Prepares you for the official SAP certification exam.
Skilvi is an independent training provider and is not affiliated with, or endorsed by, SAP. Trademarks are the property of their respective owners.
Frequently asked questions
What is the delivery format of the course?
The course is delivered in a live-online format with interactive sessions.
How long is the course?
The course duration is 40 hours, typically spread over several weeks.
Will I receive a certificate upon completion?
Yes, you will receive an Skilvi course-completion certificate after finishing the course.
Is an exam voucher included?
Exam vouchers are available through authorized channels on request.
Are there any prerequisites for this course?
No prior experience required.

Pricing on request
- Live online (VILT)
- 24–32 hours
- Hands-on labs & assignments
- Skilvi completion certificate
- Exam voucher on request
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